2008 Houston BMA Lantern Awards
Award submissions to Houston BMA
2008 Lantern Awards
7 awards out of 7 submissions
We walked away with 4 Lanterns and 3 Awards of Excellence
I was lead designer on all but one submission
7 awards out of 7 submissions
We walked away with 4 Lanterns and 3 Awards of Excellence
I was lead designer on all but one submission
J. Ray NEWS Cover - Magazine or Publications Cover - Lantern Award Winner
Submission Text
J. Ray News is the customer-focused magazine published on a quarterly basis by J. Ray McDermott.
The cover of the 2008 3rd Quarter issue highlights China’s National Center for the Performing Arts, the first of “Four Grand Projects” of 21st century China. Formally known as the National Grand Theater, and colloquially described as “The Egg,” the Center is an ellipsoid dome of titanium and glass surrounded by an artificial lake. Its three halls seat 6,500 people.
This image ties in with two of the features in this issue – a special focus on J. Ray McDermott’s fabrication capabilities, including its latest Joint Venture fabrication facility in China, and an area focus on the community of Qingdao, Shandong, China, the location of the Joint Venture company’s 111-acre fabrication facility under construction with joint venture partner China Shipbuilding Industry Corporation. Qingdao is also home to a vibrant kaleidoscope of lush landscapes, rich culture and sophisticated architecture and whilst not in Qingdao, the eye catching architecture of The Egg, was thought to be the cultural hook that would make our readers search beyond the cover for the link to J. Ray.
The “S” shape of The Egg image appropriately ties in visually to the special focus feature, titled “The Shape of Things to Come,” as the new Joint Venture business physically takes shape.
The cover of the 2008 3rd Quarter issue highlights China’s National Center for the Performing Arts, the first of “Four Grand Projects” of 21st century China. Formally known as the National Grand Theater, and colloquially described as “The Egg,” the Center is an ellipsoid dome of titanium and glass surrounded by an artificial lake. Its three halls seat 6,500 people.
This image ties in with two of the features in this issue – a special focus on J. Ray McDermott’s fabrication capabilities, including its latest Joint Venture fabrication facility in China, and an area focus on the community of Qingdao, Shandong, China, the location of the Joint Venture company’s 111-acre fabrication facility under construction with joint venture partner China Shipbuilding Industry Corporation. Qingdao is also home to a vibrant kaleidoscope of lush landscapes, rich culture and sophisticated architecture and whilst not in Qingdao, the eye catching architecture of The Egg, was thought to be the cultural hook that would make our readers search beyond the cover for the link to J. Ray.
The “S” shape of The Egg image appropriately ties in visually to the special focus feature, titled “The Shape of Things to Come,” as the new Joint Venture business physically takes shape.
J. Ray NEWS - Magazine - External Audiences - Excellence Award Winner
OTC Campaign - Trade Show Campaign - Lantern Award Winner
Submission Text
Board 1 - Booth
The goal of J. Ray McDermott’s booth design at OTC 2008 was to create an environment in which our business development staff could sit and talk to prospective and existing customers. To accomplish this goal and cut through the clutter of excess that is common at the show, we opted for a very open and clean feel for everything from the booth layout to the design of the collateral.
Stand-alone kiosks represented the project product lines of the company: EPCI, Engineering, Fixed Platforms, Floating Facilities, Subsea, and Marine. The kiosks each boasted two vibrant Duratran displays to show case relevant projects, as well as a sizeable plasma video monitor, all synchronized to play video material and still photo slide shows. In addition to the visuals, we employed large-scale models of our vessels and projects, and a custom-designed, 9-foot tall hanging sign to overcome a lack of visibility due to less-than-optimal booth location.
The sign was prominently seen in a photo on the front page of the Business section of the Houston Chronicle during the show, giving our logo full color, above-the-fold, front page placement.
The goal of J. Ray McDermott’s booth design at OTC 2008 was to create an environment in which our business development staff could sit and talk to prospective and existing customers. To accomplish this goal and cut through the clutter of excess that is common at the show, we opted for a very open and clean feel for everything from the booth layout to the design of the collateral.
Stand-alone kiosks represented the project product lines of the company: EPCI, Engineering, Fixed Platforms, Floating Facilities, Subsea, and Marine. The kiosks each boasted two vibrant Duratran displays to show case relevant projects, as well as a sizeable plasma video monitor, all synchronized to play video material and still photo slide shows. In addition to the visuals, we employed large-scale models of our vessels and projects, and a custom-designed, 9-foot tall hanging sign to overcome a lack of visibility due to less-than-optimal booth location.
The sign was prominently seen in a photo on the front page of the Business section of the Houston Chronicle during the show, giving our logo full color, above-the-fold, front page placement.
Submission Text
Board 2 - Print Materials
For OTC 2007, J. Ray McDermott produced a series of individual brochures to represent each of the company’s business units. This year we set out to create one unified, general overview marketing brochure that gave the reader a glimpse into J. Ray’s worldwide capabilities as a whole.
We also had a special OTC edition of our customer-focused company magazine J. Ray News. Together, these two pieces made up the full extent of the printed collateral given out at the show and were well-received by all visitors.
Pre show publicity included an e-mail invitation to existing customers to visit our booth during OTC. It also adverted times when J. Ray team members and executives were scheduled to make presentations. The look of this invitation tied into the advertisements we created for the OTC show daily publication.
For OTC 2007, J. Ray McDermott produced a series of individual brochures to represent each of the company’s business units. This year we set out to create one unified, general overview marketing brochure that gave the reader a glimpse into J. Ray’s worldwide capabilities as a whole.
We also had a special OTC edition of our customer-focused company magazine J. Ray News. Together, these two pieces made up the full extent of the printed collateral given out at the show and were well-received by all visitors.
Pre show publicity included an e-mail invitation to existing customers to visit our booth during OTC. It also adverted times when J. Ray team members and executives were scheduled to make presentations. The look of this invitation tied into the advertisements we created for the OTC show daily publication.
Submission Text
Board 3 - Interactive Kiosk
To aid our business development team, we set up an interactive area and developed a web-based presentation containing information on key projects, our fabrication facilities and vessels; electronic versions of our collateral; select project videos, latest press releases and contact details for our business development teams worldwide.
This web-based presentation was also loaded onto branded USB drives and given as an informational tool and gift to qualified visitors to the booth.
To aid our business development team, we set up an interactive area and developed a web-based presentation containing information on key projects, our fabrication facilities and vessels; electronic versions of our collateral; select project videos, latest press releases and contact details for our business development teams worldwide.
This web-based presentation was also loaded onto branded USB drives and given as an informational tool and gift to qualified visitors to the booth.
Recruitment Website - External Presentation/ Sales Presentation CD/DVD - Excellence Award Winner
Public Relations - Individual Program - Lantern Award Winner
